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Project Overview:
𝐅𝐫𝐨𝐦 zero to 17 qualified leads in 3 months on LinkedIn
An EV manufacturer partnered with us Evara over a simple but ambitious brief: build brand awareness and generate qualified B2B leads through LinkedIn. Over three months, a
focused mix of founder-led storytelling, educational posts on EV adoption and targeted conversations led to 17 qualified leads and 23 meaningful networking discussions with
other industry players, opening doors for pilots, collaborations and joint GTM plays.
Think LinkedIn, Think Evara.
Objective:
The primary objective was to develop a user-centric app design that simplifies complex tasks and provides an enjoyable user experience. This involved a complete overhaul of the app’s user interface and user experience design to make it more intuitive and engaging.
Challenges:
Complex User Interface: The existing app had a complicated interface that was difficult for users to navigate.
User Engagement: The app struggled to keep users engaged due to its outdated design and lack of interactive features.
Consistency: The overall branding and design needed to be more cohesive and aligned with Zenith's innovative image.
Design Process:
Research & Discovery
Concept Development
Wireframing & Prototyping
Visual Design
Development & Implementation
Testing & Refinement
Outcome:
The redesigned app significantly improved user experience and engagement. The new design is intuitive and visually appealing, providing a seamless user experience that keeps users coming back.
Key Achievements:
Improved User Experience: User satisfaction increased by 40%, with users praising the intuitive design and easy navigation.
Higher Engagement: The app saw a 30% increase in user engagement, with more users spending longer periods on the app.
Brand Consistency: The new design strengthened Zenith’s brand identity, making it more recognizable and aligned with its innovative ethos.
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